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On August 8, 2009, Shokay launched the Yak Around the World Campaign by sending 24 hand-knit baby yaks to 24 individuals who are dedicating their time and careers to creating positive social change. During their world tour, the yaks are highlighting changemakers and their innovative work, aiming to inspire people all over the world to think of new ways they can do good and have an impact.

When each person receives their yak, they will help kick off the campaign by answering the question, “What are you doing to change the world today?” They will then take a picture with their yak, write a description of their cause or organization, and submit it to Shokay via a simple online form. It is then their turn to send the yak to another changemaker they know, and that person will help continue to spread the campaign all over the globe.

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